By Reed Wojick
Staff Writer
Big Data, known as an electro-pop group, released their first full album “2.0” as android beats are present that captures a world full of technology vs humans.
Big Data consists of vocalist Daniel Armbruster, who created these series of songs that show the disconnect between humans due to the internet having too much power produced by Alan Wilkis. The project reveals a rivalry amongst man and machine, possibly reuniting people eye to eye.
Big Data’s summer hit, “Dangerous,” the most paranoiac song that reveals tension between a neighbor and anonymous user represented in the logo; a bearded man with glasses. Big Data reveals a truth about technology and the man behind the screen that is always digging for more information.
Big Data is made up of contemporary electropop with various instrumentals sounding describable to the ears. A guitar, keyboard, and synths form a masterpiece of visuals and rhythms creating a funky-droid-pop mood in the album, “2.0.”
The record incorporates glitched-out textures infused with Ambruster’s voice reeling in a variety of listeners with different tastes of genres. The sound seems as though many unique sounds were jumbled together, creating instrumentals that had not been heard before.
Specifically, “Dangerous”, a song that Big Data is most known for, has drawn in viewers for its paranoid sound. The lyrics, “How did you know?” notions the idea of a man behind the screen with a mysterious persona. The fatuous overly suspicious song sparks incite on how much people are constantly on their devices, and the crazed world that is devoured by twitter updates.
Most songs on the album feature various artists such as Joywave, Kimbra, Rivers Cuomo of Weezer, and Twin Shadow. Precisely, “The Glow” displaying Big Data’s techno-pop beeps and bops shows off Kimbra’s assets well as the solo-artist sways her way through the chorus. The song reveals the overuse of cell phones like “the glow” from a device’s screen.
Big Data shoots at the highly controversial scandal involving Edward Snowden and the NSA in their song featuring Rivers Cuomo of Weezer, “Snowed in”. The tune envisions Snowden speaking in the point of the view of the surveillance, and involves press conference meetings with the public about the vulgarities that occurred. “This is for your protection, You can say anything that you want to.”
Lastly, the more pop-rock song of the album, “Sick For Me” which displays another band, Bear Hands developing a sound that signals help for a “digital doctor.” The song is one of the most eclectic which involves more of a guitar and drum based background. The lyrics radiate a desperate need for help, and reveals a more “normal” instrumental base that lets in alternative ears.
Big Data’s incentive for this droid experience establishes the notion to educate listeners about the technology-based society people live in. The constant propaganda of using cellular devices, computers, and the overpowering; social media. “2.0” is the introductory album created by Big Data, and has surprised many due to its quality.
“2.0” is Big Data’s first album, and funk-electro-pop lovers should most definitely give the band a listen.
“2.0” is now available on iTunes for $7.99.
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