By: Alde Nguyen
Rich The Kid fails to mature as an artist, finding himself stuck after puberty, with the release of a mediocre third studio-recorded album titled, “BOSS MAN.”
Rich The Kid’s “BOSS MAN” proves unsuccessful when living up to expectations, providing listeners with unoriginal, played-out content that disappoints in several musical aspects. The album satisfies at a production standpoint, but is unable to distinguish itself with a minimal catalogue of decent ‘billboard potential’ tracks.
Dmitri Roger, professionally known as Rich The Kid, is an American hip-hop/rap artist and songwriter based out of Queens, New York. Rich The Kid first found an underground fanbase on SoundCloud, after working with the likes of Famous Dex and The Migos and releasing songs such as “Goin Crazy” and “WDYW.” Rich The Kid would later attract mainstream attention after releasing a hit single in “Plug Walk” and also in “New Freezer” featuring Kendrick Lamar. Rich The Kid has since released three albums with the most recent being “BOSS MAN.”
“BOSS MAN” is Rich The Kid’s third studio-recorded album released by UMG Records. The album has a total of 19 tracks and contains features with artists such as Post Malone, Nicki Minaj, DaBaby, Lil Baby, Quavo, Youngboy Never Broke Again, and Lil Tjay. “BOSS MAN” also incorporates collaborations with producers such as London On Da Track and Murda Beatz.
The main shortcoming in “BOSS MAN” is Rich The Kid’s failure to present new and unheard content that surprises ears. Most of the tracks in the album resonate Rich The Kid’s older music and don’t separate themselves as revolutionizing nor impressive music. The lack of musical diversity falls short of making Rich The Kid an unique rapper in an already congested industry.
Despite a shortage of ‘game-changing’ music, Rich The Kid’s intentions to approach his artistry in a different light are clear. Rich The Kid incorporates symbolic and meaningful lyrical content with slow, satisfying melodic beats to craft a few inspiring, pleasant tracks. Rich The Kid creates an emotional atmosphere in tracks such as “You,” Over With,” and “Far From You.”
Rich The Kid’s vocals in “BOSS MAN” prove to be nothing more than basic and mediocre at best. Rich The Kid attempts to utilize singing in a few of the tracks which turns out to be a mistake as his high-pitched vocals and notes fail to captivate attention and feel rather forced. His rapping does the job and flows over the beats precisely but sounds muffled and chaotic at times.
The production of “BOSS MAN” is one of the strongest highlights of the album as the beats are up to par and satisfy auditorily. The producers of the beats made sure to incorporate an extensive amount of sounds and instruments such as flutes, violins, melodic bass, guitar notes, and drum claps. All the beats sound different and offer their own distinct element to each of the tracks.
The collaborations on “BOSS MAN” better the album, complimenting the songs with their own unique take on the energetic beats followed by Rich The Kid’s hooks and verses. Post Malone’s hook on the track “V12” excites with a catchy and melodic intro that finds listeners repeating it in their head over and over. In contrast, Lil Baby’s verse on the track “Stuck Together” proves to be memorable as well with his mumbled delivery and eccentric flow.
“BOSS MAN” showcases music considered close to ordinary and is unable to show a new and improved version of Rich The Kid. Although the album lacks in several aspects overall, there are a few tracks that astonish audiences with rhythmic hooks, well thought-out lyrics, distinct beats, and memorable features. These tracks include “V12,” “About No Doubts,” “Racks On,” “That’s Tuff,” and “Money Talk” and have the potential to garner success on the billboard charts.
“BOSS MAN” was released on Mar. 13 and is available for purchase on iTunes and Amazon for $11.99. The album can also be streamed on platforms such as Apple Music, SoundCloud, Tidal, and Spotify.
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